OUR STORY

Founded in 2019, Cellars Direct focuses on achieving commercial growth for a small group of non-competing producers. How we operate is an amalgamation of learnings from over two decades of experience working with customers and suppliers in different types of business - from family to privately-owned and PLC.

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1. Customers come first - for both producers and customers we maximise time spent with them jointly growing sales and profitability. A small and focused team of market experts makes us easy to do business with and enables this customer first approach.

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2. We truly care about people - we will act with integrity and transparency with colleagues, customers and suppliers. Our people will share in the success of the business.

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3. Our value is in our expertise - working with Cellars Direct gives you access to experts in all areas of our business from sales and account management to finance and logistics. This enables us to get the basics right first time and to make the way we operate a true value-add for producer and customer.

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4. Ambitious yet achievable targets - our targets are built with our partners and an in-depth understanding of the markets in which we operate. Sales and profit targets will be ambitious yet achievable.

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5. Cash flow positive - we intend to stick around for the long term. The principle of being cash flow positive guides our business decisions giving us the solid base from which to operate efficiently and effectively for customer and producer alike.